TOFT Privacy Policy


When do we collect personal data?

We only collect transaction based data necessary to complete your order. To do this, we collect your data: 

  • When you visit any of our websites and create and use your account to buy products, or download free patterns. This includes any of our subscription services. 
  • When you create an account with us.
  • When you purchase a product or book a workshop by phone but don’t have (or don’t use) an account.
  • When you sign up to ‘My TOFT’ on our website or we will collect all of your receipts from previous orders and store live download links for any patterns purchased.
  • When you contact us by email, phone or by direct message on social media with any product queries or customer service enquiries. 
  • When you win prize draws or competitions where we need to dispatch a prize. 
  • When you fill in any feedback or survey form.

What information do we hold? 

  • If you have a ‘My TOFT’ web account with us: your name, billing/delivery address, orders and receipts, email and telephone number (if entered). We do not hold any card or banking information. 
  • Details of any of your interactions with us by email will only be held for 6 months. 

How and why do we use your personal data?

We will use your personal data: 

  • To process any orders that you make by using our websites or by phone 01788 810626. If we don’t collect your personal data during checkout, we won’t be able to process your order and comply with our legal obligations. 
  • To respond to your queries, offer technical advice and handle customer service complaints. We will hold this information and details of any correspondence for six months after the interaction. We do this in the interest of improving our service based on your experience. 
  • With your consent, we will use your personal data and details of your transactions to keep you informed by email about relevant products and services including new product launches, discounts, promotions, events, competitions and free patterns.
  • You are free to opt out of hearing from us by unsubscribing from this list at any time.
  • To send you emails which are necessary to inform you about our changes to the services we provide you. These service messages will not include any promotional content and do not require prior consent. If we do not use your personal data for these purposes, we would be unable to comply with our legal obligations.
  • To administer any of our competitions or surveys which you enter, based on your consent given at the time of entering.
  • To comply with any legal obligations to share data with law enforcement.

If you choose not to share your personal data with us, or refuse certain contact permissions, we might not be able to provide some services you’ve asked for, including downloads of free patterns.

How we protect your personal data:

  • We will treat your data with the utmost care and take all appropriate steps to protect it.
  • We secure access to all personal data areas of our websites and apps using ‘https’ technology.
  • Access to your personal data is password-protected. We do not hold any sensitive data such as card payment information. 

Who do we share your personal data with?

We do not and have never bought, sold or exchanged any personal customer data with any third parties, however we sometimes need to share data with trusted third parties in order to deliver a service. 

The third parties we work with are:

  • Delivery couriers - we use Royal Mail, UPS and DPD. 

  • Mailchimp, a direct marketing company who manage our electronic communications with you. 

  • IT company smallworldsystems, who help develop and support our websites. 

We will never share your data with third parties for their own purposes. 

In the instance that we expand, reduce or sell the Limited companies TOFT Ltd and Edward’s Menagerie Ltd this may involve the transfer of divisions or the whole business to new owners. If this happens, your personal data will, where relevant, be transferred to the new owner or controlling party, under the terms of this Privacy Notice

In order to keep your data safe and protect your privacy we provide only the information they need to perform their specific services that we cannot provide ourselves and they may only use your data for the exact purposes we specify in our contract with them.


You are entitled to:

  • have your data processed in a fair, lawful and transparent way.
  • be informed about how your personal data is being used to deliver your order.
  • access personal data we hold about you.
  • require us to correct any mistakes in your personal data.
  • require us to delete personal data.
  • request that we transfer your personal data to you or another service provider in a simple, structured format.
  • object at any time to processing of your personal data for direct marketing purposes.

How can you stop the use of your personal data for direct marketing?

There are two ways you can stop direct marketing communications from us:

  • Click the ‘unsubscribe’ link in any email communication that we send you.
  • Email us directly to [email protected] and request to opt out. 

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. If we make significant changes we will let you know but please regularly check this policy to ensure you are aware of the most updated version.

This Privacy Policy was last updated on 7th May 2024

If you have any questions about this Privacy Policy or your rights under it please contact:

Address: Toft Studio, Dunchurch Nr Rugby, Warwickshire, CV22 6NR, United Kingdom

Telephone: 01788 810626

E-mail: [email protected] 

We are trading as TOFT Limited 11298418

Our registered address is: Toft Studio, Dunchurch Nr Rugby, Warwickshire, CV22 6NR, United Kingdom

We are the controller of any personal data you submit to us.